Examples of Advanced Customization
To give you ideas of how you can enhance your website beyond a digital brochure, check out my past and current projects.
There are numerous ways you can use a website to engage, grow, and monetize your audience, and the features you’ll see below are not just for big budgets or big businesses.
You can implement them on your own site even if you’re a solopreneur or small business owner, either by taking the time to learn the WordPress tools yourself or hiring a professional.
Spotlight Property Viewer
A division of a multi-million dollar digital twin company, 3D CityScapes, wanted to showcase the many 3D interactive models they’ve created for property developers.
Custom Features
- Dynamic slide presentation for the home page
- High-resolution images and videos
- Web hotspot tours of 3D environments built with video game engines
Miss Ruth’s English Podcast
Explore my very first WordPress creation that I designed and then redesigned to use with my ESL (English as a second language) students at the postsecondary level, especially at Seneca College.
Custom Features
- 23 online courses with quizzes and interactive H5P activities, like dictation, matching images, or crossword puzzles
- Embedded Spotify podcast episodes
- Various levels of membership
- Translation
- The option to slow down or speed up audio
Vietnamese Women’s Association of Toronto (VWAT)
The original website of this newcomer organization was an outdated design with broken links and low user engagement because it was only possible sign up for events or appointments via email. But all those problems and more have been solved with their website redesign.
Custom Features
- An event calendar
- Appointment booking for services
- A multilingual site with translation option available on most pages, but hidden on some
- Subscription form integrated with email marketing platform of choice
Monzi Fitness
Since her potential clients kept asking her if she had a website, Monica from Monzi Fitness realized she needed one to demonstrate her professionalism and expertise.
Custom Features
- A pop-up and links to ConvertKit email automation and landing pages, which she uses to get sign-ups to her programs
- Counter showcasing the number of her amazing Google Reviews as social proof
The Canadian HIV/AIDS Black, African and Caribbean (CHABAC) Network
This group of nonprofits required a a vibrant digital presence aimed at supporting those diagnosed in the black community.
Custom Features
- A map directory that visitors can use to find the nearest services for sexual and reproductive health.
Fem Entity
Fem Entity is a startup by women for women, focused on improving health and wellness and supporting women-owned businesses. Fem Entity was nominated for business of the year by the Halifax Chamber of Commerce in 2024 because of their innovative platform.
Custom Features
- Various levels of membership
- Social networking features, like a member directory, friending via connections, private messaging, email invites, etc.
- Event calendar and registration, and members can also sell their own tickets, giving Fem Entity a commission
- Online store for digital and physical products
- Online courses on health and wellness topics
- Members can soon sell their products and courses, giving Fem Entity a commission
- Forms and membership registration integrated with their CRM and email marketing platform of choice
By the way, if you’re a female entrepreneur and/or you’re in the health and wellness space, Fem Entity is always looking for new members to join their platform, and they have or will be offering free trials and free memberships.
Fem Entity is the perfect way to get in front of a ready-made audience and join a thriving business community. It’s not just about finding potential clients; you can find partners for referrals, collaborations, cross-promotions and more.